THE STORY
The wild doesn’t care about your software and the adventuring world won’t either unless you show what it unlocks.
We created a cool, mini-epic story to solve this challenge using one of the creators we’ve built deep relationships with, in this case a Nat Geo presenter and his climbing crew.
The presenter-climber Ben and his buddy set off to capture a once-in-a-lifetime shot of a mystical and revered wild place: Mount Whitney in the Alabama Hills. But how on earth are they going to scale the rock before the fleeting moment passes?
In our story, the what3words integration becomes a system literally designed to locate the unlocatable. The key that unlocks the adventure and enables the spine-tingling capture.
elements connected
- A story that allows us to connect Defender brand messaging with that of what3words and which will work in video online and in print for the BASE audience.
- Boots on the ground: i joined our core crew up with local region experts and additional producers.
- I created a production plan to capture assets for multiple online and social channels.
- And I acted as the conduit between two sets of clients, the production crew on-location and the editorial team.
outcomes
- The central video was distributed by all three parties (JLR global YouTube channel, what3words global network and BASE).
- The story made a striking and unusual (and a bit Goth?!) mag cover, central spread and a print marketing tool for what3words.
- Online we added social and interactive elements so that viewers can be inspired and take real action too.
GET IN TOUCH:
matthewjpink@gmail.com
