STORY
Extreme adventurers experience newly extreme environments – just not the ones they were expecting.
A world-class paraglider comes face to face with what went wrong and what could have been during an epic mission to a Tanzanian volcano.
This subverts so much of what people usually expect about adventure content. It’s indoors, for a start.
Elements connected
- We won a hard-fought commission from Red Bull to develop a world-first AI-driven format via an innovative, custom-built virtual production studio. I identified the opportunity enabled by the new technology, led the pitch, assembled the technologists and production crew and shaped the format.
- Complete with bespoke AI technology and towering, hyper-immersive LED screens plus YouTuber host Beau Miles, we enabled Red Bull adventurers to step back inside the most awe-inspiring and emotionally challenging moments of their expeditions in a way they – and the viewers – never expected possible.
- The AI and virtual production technology helped us recreate the ‘moments that never were’ and show the art of the possible.
OUTCOMES
- The result was a way for Red Bull to monetise content previously thought to have been wasted. A new format for a new age and a new way to make extreme adventure much more accessible to wider audiences.
Twisty.
GET IN TOUCH:
matthewjpink@gmail.com
