story
It was really tricky to get the tone and story right for this one: a video campaign to drive awareness and behaviour change around Bile Acid Diarrhoea for GE Healthcare. Bile Acid Diarrhoea can be soul-destroying and debilitating for sufferers, alongside the other chronic effects.
The aim was to give sufferers a voice and show them that there were options to improve the situation and not to suffer in silence, as many understandably do.
This video tells the story of L.ou who breaks free of her chains once she seeks out the right expert support.
elements connected
- I led and designed the audience research before scripting and what came through from the patients we interviewed was a common sense of dark irony about the absurdity of the condition but also a longing for companionship and shared experience.
- In the concepting, scripting, and creative direction of this film, working with a brilliant German animator remotely, this is what we tried to pull off. Also managed to cast one of my favourite actors from Smack the Pony and sneak in a Die Hard reference.
outcomes
- A successful social campaign driving registrations of interest to the support network but, more importantly, very positive feedback from the sufferers I interviewed to inform the concept, saying they felt seen and heard.
Yippee-ki-yay.
GET IN TOUCH:
matthewjpink@gmail.com
