story
For this brief from Austria Tourism, the ask was to drive consideration and visits to a gravel biking destination at very short notice (Salzburg).
Our central rider flies out for a rapid visit from the UK with minimal prep and packing, ably assisted on the ground by local experts who open up a stunning new world to her.
elements connected
Taking an outline idea from one of the staff writers I built a multichannel story, using the BASE global network to identify local influencers and creators who, along with our UK subject specialist writer, could tell this story, craft the content, feature within it and amplify it.
outcomes
- Content-led campaign across print, digital, social and email and a large library of assets that the tourist board can use in perpetuity.
GET IN TOUCH:
matthewjpink@gmail.com
