story
Back in the pandemic, (urgh, remember that?) I helped launch a new digital product and service set for Move Technologies (formerly MoveGB).
A pretty hard ‘pivot’ was required given the violent market shift.
We harnessed the power and energy of the existing community to support the now-remote class network and the instructors fighting to maintain a living.
Elements connected
- I led all the B2B positioning and messaging as well as the roll-out of the new services.
- We made the most of the unique data we had via a marketplace platform to flip it into properly useful insights and recommendations for current and prospective clients.
