Story
TV adventure stars Aldo Kane and Jason Fox have been friends for over 25 years. They served together in the Royal Marines Commandos and have shared far too many close call adventures in dangerous and hostile places down the years. Their chemistry is therefore completely authentic.
As friends and supporters of our growing brand BASE, we developed a YouTube-first format with them designed to bring that ‘ladiator’ mate-ship to the fore and show these apparently bullet-proof humans as more of a comedy duo who address vital topics like toxic masculinity, mental health and wellbeing through the prism of adventure.
Elements Connected
Firstly I co-ordinated and drove the efforts to build a development budget for this idea, liaising with the talent, their agents and some brand supporters as well as garnering some private investment too.
I developed the concept and story with the exec producer, DoP and the talent and assembled the production team including a significant health and safety component.
Once shot, I was one of two edit-producers who shaped the final cuts ready for the platform and to use this pilot as sales collateral to build the business.
Outcomes
- The pilot helped us bring new investors on board into the business, introduced new ways of working and platform expertise into the business.
- The concept actually evolved and developed over time into a bigger creative platform for the talent involved too.
- According to the talent themselves, it was also their favourite shoot that they have ever done. Bonus.
GET IN TOUCH:
matthewjpink@gmail.com
